Newmediasoup Now Marketers For Backscatter UW Video & Photo

Backscatter Underwater Video & Photo recently hired Newmediasoup to take the helm of their marketing needs. Having worked together for numerous years on countless projects and events, and having a deep understanding of the Backscatter brand made Newmediasoup THE choice to become marketing directors for the largest retailer of underwater imaging gear in the world.

Below The Salt Featured On iTunes Podcast DiveFilm HD

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Our short underwater film, Below The Salt, is now featured on DiveFilm HD! DiveFilm HD is a free podcast on iTunes which showcases the latest, stunning underwater videos. Watch Below The Salt

Working in Sub-Zero Temperatures!

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  • The food chain is never compromised with cold-storage warehousing.
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  • This forklift driver is picking an order to be delivered to a customer.
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We recently shot some video for a client whose business is cold-storage warehousing. They have many different rooms of varying degrees of chill, as the products they store are mainly perishable foodstuffs. For a particular video sequence, the room we were shooting in was a chilly -2 degrees fahrenheit! Not only did we have to bundle up with layer upon layer of clothing AND a special freezer jacket, but the camera and reference monitor also had its own special insulated “jacket” with warmers!

So what’s it like to work in those conditions for an extended period of time? BRRRRR! Yes, it’s very cold! And you never quite get used to the sensation of your nose hairs freezing!

Strawberry Processing

As part of a client project, Joel and Jen shot some video of strawberry processing today in Watsonville at Cal Pacific Specialty Foods.

San Francisco Band, LUCE, Performs Live From Newmediasoup!

Our favorite SF band, LUCE, performed a live, interactive show from the Newmediasoup studio on May 8th. What a thrill to have them perform from our place! Fronted by singer/song writer Tom Luce, the band performed selected tracks from their newly released album Fall To Fly and answered real-time questions from their fans. Thanks LUCE! We had a blast!

Satin Aluminum, Thin Wraps Now Offered In Our On-Line Store

We are pleased to announce two more options for printing of our underwater images. Satin aluminum gives the finished product a smooth, very even, soft appearance… perfect for dream-like underwater scenes or even black & white images. Thin Wraps is a process that takes an image printed on either lustre or metallic photo paper, mounts it to a gator board, then wraps it with a satin, transparent film. Both Satin Aluminum and Thin Wrap prints are shipped ready-to-hang. Be sure to check out our on-line store!

Images From Grand Cayman & Papua New Guinea Added To Our On-Line Store!

Please be sure to check out our on-line underwater imaging store! New images have just been added. Perfect for the home or office, these images are printed on high quality photo paper, wrapped canvas or high-gloss aluminum, and come in many sizes.

Coming Soon! New LUCE Web Site!

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LUCE, our favorite San Francisco band and client, is getting ready to release their new album called Fall to Fly. New web site coming soon!

Editing Images Over Time

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For editing all of our still images, we use Adobe Lightroom. It is a powerful and user-friendly software program, especially for underwater photography. Let me digress for a moment… ALL photographers edit their images in post to some degree. Of course, you attempt to hone your craft and shoot good-great images in camera, but sometimes, for whatever numerous reasons, it just doesn’t happen perfectly all the time. In Lightroom, you can adjust your images minimally or significantly, depending on how you saw it, or want to see it.

Earlier today, I was looking at some underwater images taken a couple of years ago. With time, one’s perspective changes, skills improve and so do software programs. Here are some examples of the power of Lightroom. The examples on the left show the original image, very minimally processed. The examples on the right show a huge difference, making one global change to the image only. Not only does it pay-off to occassionally look at those older images with a fresh set of eyes, but also to keep current on skills and software updates!

Newmediasoup Works Remotely… From Grand Cayman!

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One of the most attractive things about having a multimedia company is that you can work from anywhere… virtually!  All you need is a flexible schedule, a valid passport and a good internet connection!  Recently, we were hired for some top secret, time sensitive work that involved scuba diving and underwater photography on Grand Cayman.  The conversation went something like this:
Client: “So I know this is really last minute, but can you go?”

Us: “Yes! All the gear hasn’t even been put away yet from our last trip!”

Client: “You’re probably going to need to be in the water diving for 3-4 days. Will that be ok?”

Us: “Sounds horrible, but we think we can manage!”

While we can’t share with you the work we did on Grand Cayman just yet, we can share with you some photos Jen captured while we were there. Enjoy the gallery!
And remember, if you have a project that requires on-site multimedia professionals, our bags can be packed in a flash!